June 2013 business workshops offered by Oakland County

Business owners and entrepreneurs who need assistance are encouraged to attend seminars offered by the Oakland County Business Center. Unless otherwise noted, all programs take place at the Oakland County Executive Office Building Conference Center, 2100 Pontiac Lake Road, west of Telegraph in Waterford. For pre-registration and location map, visit www.AdvantageOakland.com/expand or call 248-858-0783.
Marketing Your Business
June 5, 6:00 p.m. to 9:00 p.m.
The course presents practical applications of marketing concepts designed to help small businesses grow. It covers basic marketing tools including market analysis and research, target marketing, assessing competitors, and key marketing implementation tools. A strategic, well planned approach to marketing is demonstrated with several examples of effective hands-on marketing techniques.
Fee: $40 per person
Financial Management
June 6, 9:00 a.m. to 12:00 p.m.
As an introductory seminar, the course covers the basics of financial management, including how to start an accounting system and how to apply the information from key financial statements to help you manage your business. Accounting language including debits and credits, preparation of the balance sheet and profit & loss statement are explained. Cash flow analysis and breakeven are also covered with specific small business examples.
Fee: $40 per person

Business Research – Feasibility to Expansion
June 6, 5:30 p.m. to 8:30 p.m.
Thinking of starting a business and want to research your business idea? Do you want to identify market trends and opportunities to grow your sales? Are you looking for new customers or to diversify your market base? Business Research shows you ways to find your ideal customers, your competitors, perform competitive analysis and more. Presented by Oakland County Market Research and an Oakland County Public Library business reference librarian.
Fee: This workshop is free, but pre-registration is required.
Venture Plan | 10 Week Series
June 11 to August 20, 6:00 p.m. to 9:00 p.m.
No class July 2
Your application must be submitted and approved prior to registration.
Venture Plan is an intensive 10-week program that helps evaluate business opportunities and develop an action plan for owning or growing a business. This program offers essential business information to help develop entrepreneurial skills and build your business on a strong foundation or help to prepare for expansion. The program utilizes text and online training materials from a nationally recognized program proven through use with thousands of businesses.
Fee: $140 per participant. Thanks to sponsor support, the cost is reduced from $700.
CEED Microloan Orientation
June 12, 9:00 a.m. to 11:00 a.m.
Many small businesses face obstacles when trying to obtain a business loan. The recognition of the serious need for working capital for existing businesses, start-up or expansion, equipment purchases, and job creation is not the priority it once was. If you have a need for alternative financing consider the Microloan Program. Discover the requirements and process necessary to apply and obtain a microloan.
Fee: This workshop is free, but pre-registration is required.
Facebook for Business (Beginner)
June 12, 6:00 p.m. to 9:00 p.m.
Introduction to Social Media Marketing and using Facebook for Business. Millions of people are using Facebook and social media for fun, but it is also a powerful business tool that can connect you with your customers, potential customers and the world. Before you jump in and start using social media, learn how to get these results with an introduction to social media marketing and Facebook for business.
Fee: $40 per person

Starting a Business
June 13, 6:00 p.m. to 9:00 p.m.
An introductory session delivered in a workshop format, the course helps aspiring entrepreneurs assess their abilities to lead and manage a company, as well as evaluate market and sales potential for their products. The basics of business ownership are introduced, along with resources available to help launch new ventures in Michigan.
Fee: $30 per person.
Quickbooks Essentials (Parts 1 and 2)
June 13, 9:00 a.m. to 11:30 a.m. and June 13, 12:30 p.m. to 3:00 p.m.
This introduction to small business financial management provides an overview of accurate record keeping and report interpretation and utilization.
Part 1 will cover basic accounting terminology, new company file setup, customizing forms and letters, and working with bank accounts.
Part 2 will cover invoicing customers, receiving payments & making deposits, entering & paying vendor bills, and more.
Cost: Attend both sessions for $75 per person or attend one session for $40 per person.
Facebook for Business (Intermediate)
June 19, 6:00 p.m. to 9:00 p.m.
Create your Facebook Strategy. In this Intermediate session of Facebook for Business you will establish your social media objectives and goals for Facebook. You will learn core strategies and tactics businesses are using to get customers talking on Facebook, how to use social media management tools for Facebook, how to schedule posts in advance, and more. Prerequisite: Facebook for Business (Beginner)
Fee: $40 per person
Health Care Reform and Small Business
June 20, 9:00 a.m. to 12:00 p.m.
Learn about health care reform legislation and how it will affect all business owners. The workshop will cover tax penalties, small business credits, small business wellness program grants (small and large wellness program grants), full time employee status compliance and all health care reform changes that will be implemented next year. We will also cover the health care exchanges, how to talk to your employees, the individual mandate, and what this all means for you as a business or as an individual. Who should attend – any business owner (large or small) or human resources director.
Fee: This workshop is free, but pre-registration is required.

Writing a Business Plan
June 20, 6:00 p.m. to 9:00 p.m.
Designed for individuals who want to increase their chances for successful self-employment, the course, covers business planning in detail. Specifics of marketing and finance, legal and regulatory issues, operations, and information based planning and management are key components of the workshop. The first steps for creating a business plan draft will be included along with a demonstration of the MI-SBTDC online business plan tool.
Fee: $40 per person
Facebook for Business (Advanced)
June 26, 6:00 p.m. to 9:00 p.m.
Create and Launch your Facebook Campaign. In this Advanced session of Facebook for Business you will establish objectives and goals for a Facebook campaign, and create and Launch a Facebook campaign. Explore ways to take Facebook beyond social media marketing, learn how to run effective Facebook promotions and/or sweepstakes that meets Facebook’s rules and guidelines, and much more!
Prerequisites: Facebook for Business (Beginner) and Facebook for Business (Intermediate)
Fee: $40 per person
Future Workshops
July 2013
10:   Business Research – Feasibility to Expansion
17:   CEED Microloan Orientation
17:   Writing a Business Plan
30:   Legal & Financial Basics for Small Business
August 2013
  7:    Marketing Your Business
  8:    Business Research – Feasibility to Expansion
  8:    Team SBA Financing Roundtables
14:   CEED Microloan Orientation
14:   Starting a Business
21:   Writing a Business Plan