July Business Classes offered through Oakland County

Business owners and entrepreneurs who need assistance are invited to
attend seminars offered by the Oakland County Business Center. The
workshops are held in the Oakland County Executive Office Building
Conference Center, 2100 Pontiac Lake Road, west of Telegraph, Waterford.

For more information and to register, please visit our website, or call (248) 858-0783.

Pre-Business Research
July 7 — 9:00 to 12:30 p.m.
you thinking of starting your own business and want to research your
business idea? Are you a business owner who wants to understand which
research sources to use for your business plan and where to find the
information you need? Presented by The Oakland County Business Center,
The Entrepreneur’s Source, Oakland County Market Research division, and a
business reference librarian. Attendees will receive an orientation to
the FastTrac NewVenture program, making them eligible to receive a
scholarship to the next 10-week program, reducing the cost $700 to just
$140. This workshop is free, but pre-registration is required.

Social Media Marketing – Part 1
July 12 — 9:00 a.m. to Noon
of people use social media for fun, but these technologies are also
powerful business tools that encourage communication and collaboration.
Before you start using social-media tools, learn how they work and what
they offer, particularly for small businesses. They can enable internal
collaboration, allow information-sharing with external partners,
exchange information with your customers, and harness the collective
ingenuity of the public to build brand advocates. Learn what it means to
be engaged in social networking, which social networks are the most
effective for conducting business, how to select the right tools for the
job, how to protect yourself and your business and what you need to
have in place before you get started. This is part one of three
sessions. Fee: $40.

CEED Microloan Orientation
July 13 — 9:00 to 11:00 a.m.
small business owners face obstacles when trying to obtain a business
loan. The recognition of the serious need for working capital for
existing businesses, start-up or expansion, equipment purchases, and job
creation is not the priority it once was. If you have a need for
alternative financing consider the MicroLoan Program. Discover the
requirements and process necessary to apply and obtain a microloan.
Program presented by the Center for Empowerment & Economic
Development (C.E.E.D.). This workshop is free but, pre-registration is

Fundamentals of Starting a Business
July 14 — 9:00 a.m. to Noon.
seminar for anyone thinking about going into business. This course
helps aspiring entrepreneurs assess their abilities to lead and manage a
company as well as evaluate market and sales potential for their
products. The basics of business ownership are introduced, along with
resources available to help launch new ventures in Michigan. Fee: $30.

Legal & Financial Basics for Small Business
July 19 — 9:00 a.m. to Noon
workshop covers many of the key legal and financial issues faced by
both new and existing small businesses in Michigan. The program
initially focuses on the many management and liability concerns faced by
entrepreneurs, as well as today’s tax consequences. The program also
provides solutions and techniques for business concession and individual
investment and retirement planning. Presented by Carter &
Affiliates, P.C. This workshop is free, but pre-registration is

FastTrac® NewVenture
July 19 through September 27 — 6:00 to 9:00 p.m.
is an intensive, 10-week program that helps you evaluate business
opportunities and develop an action plan for owning your own business.
Written by entrepreneurs for aspiring entrepreneurs, FastTrac®
NewVenture offers essential business information to help you develop
your entrepreneurial skills and build your business on a strong
foundation. FastTrac® NewVenture provides the opportunity to objectively
evaluate your concept and plans for moving forward, begin building an
infrastructure for your business operations and processes, understand
how to access the human, financial and business resources, and build an
actionable business plan. Fee: $140.

Social Media Marketing – Part 2
July 20 — 9:00 a.m. to Noon
your Footprint and Get Your Customers Talking! Studies clearly show
people trust recommendations from friends more than they trust marketing
messages from companies. In part 2 of this series you’ll learn the core
strategies and tactics businesses are using to get customers talking
through social media. You’ll also learn how to respond ethically and
effectively to brand supporters and detractors. And you’ll gain the
knowledge needed to gage where your social presence is the most
effective. You will learn to create your social media strategy,
integrate word-of-mouth (WOM) marketing and social media into your
overall marketing campaign, engage with customers using social media
tools and best practices, use existing applications to implement and
manage tactics and apply effective measurements for WOM and social
media. Pre-requisite for this workshop is Social Media Marketing Part 1.
This is part two of three sessions. Fee: $40.

Fundamentals of Writing a Business Plan
July 21 — 9:00 a.m. to Noon.
workshop for small business owners who are developing a plan to serve
as their road map to success. Workshop participants learn what elements
are commonly found in effective plans and work on developing each of
these for their own business. Assistance in the process as well as
information on resources is provided. Fee: $40.

Fundamentals of Marketing Your Business
July 28 — 9:00 a.m. to Noon.
is an essential of business success. All products/services must be sold
to well-targeted audiences with a wide-ranging marketing mix. Our
staff/SCORE counselors can guide you through successful techniques and
marketing principles helping you to promote your products and services
to the most promising customers-your target audience. Presented by The
Michigan Small Business & Technology Development Center (MI-SBTDC).
Fee: $40.

Future Workshops

2: Effective Networking
3: SBA Forum on Small Business Lending
9: Pre-Business Research Workshop
10: CEED Microloan Orientation
11: Fundamentals of Starting a Business
12: FastTrac Listening To Your Business
17: Speed Marketing II
18: Fundamentals of Writing a Business Plan
26: Oakland County Venture Forward