In February 2012, a cash mob in the form of 25 residents and members of the Chamber of Commerce of Waterford, Michigan descended upon Tenuta’s Food Lane to shop and provide an infusion of quick cash into the local economy.
Flash mobs became well known in 2011 as people across the nation grouped together and appeared, as if spontaneously, in random places. They would break out into a choreographed group dance for a set period of time, providing surprise entertainment for many. Cash mobs work somewhat the same way. A group organizes behind the scenes, and votes for businesses they deem deserving of a cash infusion. At a designated time, the group visits the target business for two hours, spending cash to help the local retailer.