SMZ named advertising agency of record for Grand Hotel

Mackinac Island’s historic Grand Hotel has awarded its advertising account to Troy-based SMZ. The appointment was finalized just before the holidays in late December. As Grand Hotel’s brand partner, the agency will focus on creative strategy and integrated marketing communications.

“We are excited to work with another third generation, family-owned Michigan business. We recognize the great work they do for other entertainment and luxury clients throughout the State of Michigan and feel they will be an excellent partner moving forward,” commented Dan Musser, III, Grand Hotel President.

The selection of SMZ signals the next chapter in the incredibly rich 128-year history of Grand Hotel.

“Grand Hotel has amazing heritage and we admire the standards set by the Musser family. They’ve worked hard to earn their status and like many of our other clients, are justifiably proud and protective of how their brand is represented to the public,” said SMZ President, Jamie Michelson. “The emotional commitment that family businesses share is something we have in common with Grand Hotel. Needless to say, the opportunity to partner with such an enduring destination brand is a genuine privilege.”

About SMZ
SMZ (Simons Michelson Zieve Inc.) is a full-service, retail-focused advertising agency. We approach every challenge from new business to current clients including the Michigan Lottery, Detroit Tigers, The Taubman Company, Detroit Red Wings, SVS Vision, Detroit Metro Convention & Visitors Bureau, Botsford Hospital, MCUL and Michigan Dental Association with the simple motto, “Listen. Think. Do.” For more information, please visit