Automation Alley to host ‘Doing Business in Mexico’ event June 25 in Troy

Join Automation Alley, Michigan’s largest technology business association, and a lineup of international business experts for a discussion on the opportunities and challenges of doing business in Mexico on June 25, from 8-11:30 a.m., at Automation Alley Headquarters in Troy. 

Topics will include the changing dynamics of doing business in Mexico, including manufacturing trends and fiscal and legal reforms. The event will also include case studies and information on industry sectors with a high demand for Michigan-made products, services and technologies. Learn from experts about market entry strategies and how to identify reputable business partners. 

The event is a precursor to Automation Alley’s trade mission to Mexico, taking place Sept. 20-25, but is open to the general business community in addition to potential trade mission participants. 

Mexico represents the second largest export market of U.S. products and services. The country’s close proximity to the United States, combined with advances in access to information technology, has created an open and welcoming market for U.S. products and services, according to 

“This is a must-attend event for companies looking to expand their business to Mexico,” said Noel Nevshehir, Automation Alley’s director of international business. “Michigan firms, with their experience in the automotive and advanced manufacturing industries, are well positioned to compete for growing investment opportunities in Mexico.”

Speakers include:
•    Noel Nevshehir, Director of International Business, Automation Alley
•    The Honorable Juan Manuel Solana, Consul of Mexico, Consulate of Mexico
•    Eve C. Lerman, Senior International Trade Specialist, U.S. Department of Commerce, U.S. Commercial Service, U.S. Export Assistance Center
•    David Newhouse, International Trade Development Manager, Michigan Economic Development Corporation
•    Yannick Greiner, Director, International/OEM Sales, Rugged Liner Inc.

The cost to attend is $20 for members with pre-registration or $30 at the door. The cost for non-members is $40 with pre-registration or $50 at the door. Admission is free for Foundation Members, but pre-registration is required. Pre-registration closes June 23 at close of business. To register, visit

Automation Alley Headquarters is located at 2675 Bellingham in Troy. For more information, contact Automation Alley 800-427-5100 or

About Automation Alley
Automation Alley is a technology business association and business accelerator dedicated to growing the economy of Southeast Michigan and enhancing the region’s reputation around the world. Automation Alley offers talent and business development programs and services to tech-focused businesses of all sizes — from startups to large corporations — to help them grow and prosper. 

Since its founding in 1999, Automation Alley’s membership has grown to include nearly 1,000 businesses, educational institutions, government entities and nonprofit organizations from the city of Detroit and the surrounding eight-county region. 

Automation Alley provides a variety of exclusive benefits to its members to help them succeed, including networking opportunities, meeting space and public relations tools. Automation Alley also serves the general business community in five key areas: entrepreneurial services, talent development, international business services, emerging technologies and defense and manufacturing.

Automation Alley collaborates with regional partners to provide its members and clients with the best business resources available, to drive local economic growth, and to positively influence the stories being told around the globe about the people and businesses of Greater Detroit.

For more information, visit