Southfield-based Onu preps to launch 3-D mobile app

A Southfield-based startup is getting ready to launch a new mobile app that specializes in showing off products in 3-D.

Onu’s principal product will target sales professionals looking to show off product demos and catalogues. The patent-pending technology is a subscription-based platform that utilizes 3D technology for that allows sales professionals to make their pitch on a mobile device.

“Anyone who sells consumer goods in a business-to-business scene,” says Sam Sesti, president of Onu.

The four-person team has been working on the product since last August. It is gearing up to launch the app this winter. It is targeting sales forces in automotive aftermarket, sporting gods, medical devices, audio-and-visual equipment, and household devices.

“Some of it was because of the proximity in the area,” Sesti says. “Some of it was the size of the items that are difficulty to show in real life.”

Source: Sam Sesti, president of Onu
Writer: Jon Zemke

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