Xconomy finds downtown Royal Oak’s PixoFactor Entertainment

PixoFactor Entertainment sees video games and animation, rather than film production, as having a more positive permanent impact on the economy. Xconomy’s Detroit bureau is the latest to recognize the entertainment firm’s strategy for success.


Michigan’s highest-in-the-nation 42 percent tax credit for filmmakers is often called the “film incentive,” but if you ask the folks at PixoFactor Entertainment in Royal Oak, MI, the bigger beneficiaries are those who work on videogame and animation productions. Plus, they argue, those jobs are longer-lasting and more local than movie production.

That’s why Sean Hurwitz, PixoFactor’s president, is in the business. “We feel like the digital side of this incentive has greater potential to create jobs and economy–or, Xconomy [Hurwitz motions over to me, and smiles]–here in Michigan.” A Hollywood film crew comes in for a short time with their own directors and actors, “underpays a lot of interns and a lot of local crews,” he says, shoots the film and then leaves. But it takes nine months to a year to produce a videogame, with local animators and programmers working the entire time.

Read the rest of the story here.