The Profit Brand Brings a New Streetwear Flair to Royal Oak

Excerpt: For Trevor “Fresh” Coates, the dream of designing outerwear came to him… in a dream.

“One day while I was in college,” Coates recounts, “I fell asleep and had a dream that I was in Rome. I was walking down a street of shops that sold the best of everything. There was a shop that sold vacuum cleaners, but they were the world’s best vacuums.”

Read more.