Royal Oak’s PixoFactor Entertainment hires 10 smartphone app developers

PixoFactor Entertainment continues on its steady, accelerated growth plan in downtown Royal Oak, hiring 10 new people to develop smartphone applications over the last year.

“We feel mobile has enormous potential in Michigan in the near future,” Hurwitz says.

The 3-year-old start-up has 30 employees, two interns and a few independent contractors. It develops digital content for both video games, mobile apps and special effects for the film industry, and has benefited handsomely from Michigan’s film incentives.

PixoFactor Entertainment recently received a $78,000 digital media incentive from the state for production of the Ben Hogan Lessons Mobile Application. The project adapts the classic book, Five Lessons: The Modern Fundamentals of Golf,  by golf icon Ben Hogan, into an instructional and interactive app for smartphones.

“We could see phases of the book coming to life in the next 60-90 days,” says Sean Hurwitz, CEO of PixoFactor Entertainment. “We could have a multi-phase launch.”

PixoFactor Entertainment has also been working on the Nintendo Wii and Internet adaptation of that book.

Source: Sean Hurwitz, CEO of PixoFactor Entertainment
Writer: Jon Zemke

Read more about Metro Detroit’s growing entrepreneurial ecosystem at

This article previously appeared in Metromode.