Royal Oak theater to begin construction in March

The light is green and plans to build a
first-run movie theater in downtown Royal Oak are speeding forward.
Shovels are expected to break into the ground in March for a November
opening.

Emagine Entertainment plans to build a 10-screen movie
theater complete with food, alcohol, and bowling options. The new
complex will go on the parking lot on 11 Mile Road just east of Main
Street behind the Main Art Theatre.

“Royal Oak is a wonderful market,” says Ruth Daniels, vice president of sales and marketing for Emagine Entertainment. “It has a wonderful downtown area. I don’t know anyone who doesn’t like going to downtown Royal Oak.”

The
plans call for a two-story, 73,000-square-foot brick and limestone clad
building that will resemble Emagine Entertainment’s theaters in Novi
and Canton. It will show first-run movies and is not expected to
provide direct competition with an indie-and-foreign movie house like
the Main Art Theatre.

The
new cinema’s entrance will face the back of the Main Art Theatre while
the section facing 11 Mile will have windows similar to a traditional
storefront but will otherwise be an inactive space. Traffic will be
routed off of 11 Mile around the theater and then out onto Troy Street.

The
$14 million project will house 1,680 seats and 16 lanes of bowling
(with access to food and a bar) that are meant to complement the
movie-going experience. There will also be a private party area/meeting
room on a second-floor mezzanine area over the main entrance. The
theater is expected to create 40 new full-time jobs and another 60
part-time positions.

Source: Ruth Daniels, vice president of sales and marketing for Emagine Entertainment
Writer: Jon Zemke