Premier Communications Group looks at where it has been, where it is now and where it’s going and attributes that growth to customer service. A 30-year track record has helped reinforce that notion for the downtown Royal Oak-based business.
“It really comes down to service,” says Randy Fossano, president of Premier Communications Group. “That’s what sets us apart.”
Premier Communications Group specializes in public relations and marketing. It got its start in manufacturing, handling press kits for automotive companies. It diversified in recent years as the automotive industry contracted and more start-ups appeared in Metro Detroit entrepreneurial ecosystem.
Over the last year it has grown its revenue by nearly 20 percent, thanks to expanded work with existing clients. For instance, it is doing full-service marketing for Metro West Appraisal, a Northville-based company.
“That has driven it more than anything else,” Fossano says.
Which has allowed the firm to hire three people over the last year, including two project managers and an office manager. It now employs seven people and handful of independent contractors.
Source: Randy Fossano, president of Premier Communications Group
Writer: Jon Zemke
Read more about Metro Detroit’s growing entrepreneurial ecosystem at SEMichiganStartup.com.