Parks and recreation departments turn to mobile platforms

Mobile technology is set to eclipse more traditional means of accessing the web in the near future, and organizations need to adapt to the changing communication habits of their users. “People don’t answer their phones anymore,” says Gregory Nasto, president of Royal Oak, Mich.-based Mousetrap Mobile, which has partnered with the Michigan Recreation and Parks Association to bring its text messaging system and SMART Parks & Recreation app to any community in Michigan that wants it. “If you want to reach someone, you send them a text.” 

From city parks to the National Recreation and Parks Association, mobile apps are now being used by parks and recreation departments to keep people up to date on everything from park information, recreation programs, park directories, and more.

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