Dessert Oasis Coffee Roasters is expanding to a third location — this time in downtown Royal Oak. It’s a town that Nathan Hamood, President and Director of Coffee Roasting Operations at Dessert Oasis Coffee Roasters, has been eyeing for a while. So when Hamood saw the 3,200-square-foot former home of La Dulce restaurant, he jumped on it.
Hamood hopes for a grand opening in downtown Royal Oak in May.
He expects a pretty easy build out this time around, at least as compared to the other two Dessert Oasis locations. The Hamood family opened Dessert Oasis Coffee Roasters in Rochester in 2009, relocated to a more central downtown Rochester location in 2010, and opened a second location in downtown Detroit’s Capitol Park neighborhood in 2015.
Given the building’s former role as a restaurant, the infrastructure for a coffee shop and bakery is already there. Hamood will relocate the business baking operations to the Royal Oak location, and also move a coffee roaster to the front of the building, allowing customers and passers-by the opportunity to see—and smell—the coffee roasting process first-hand.
The Detroit location features an industrial, minimalist design aesthetic, and Hamood says he is working with design firm Ideology to maintain a minimalist approach but add some warmth to Royal Oak. Nightingale Company is tasked with the build-out.
“I’m excited about what the growth of our company does for our team,” Hamood says. “Over the years, I’ve learned to delegate tasks to people’s strengths. It creates an opportunity for others.”
“We’re operating like a real company.”
Hamood also has his own line of hair pomade, Ace High, as mentioned in a profile that appeared in Metromode in 2016. He says that the business is growing as well, with the addition of hair clay and beard balm products and the hiring of a few employees. Ace High has picked up more local accounts, and even some distributors overseas.
Dessert Oasis Coffee Roasters will be located at 115 S. Main St. in downtown Royal Oak.