Formcode Design Group adds 4 jobs as it diversifies client base

Formcode Design Group got its start in 2000 like so many other businesses in Metro Detroit, working primarily in the automotive sector. The Royal Oak-based web-design firm did a lot of work with General Motors and its Saturn brand.

Then the automotive industry began to falter a few years later and Formcode Design Group’s co-founders, Jim and Nicole Worth, moved into doing more work for homebuilders. Then the real-estate market collapsed and the husband-and-wife duo decided they needed a broader range of clients for stability.

“After that we diversified a lot,” Nicole Worth says. “We still work with homebuilders and medical and automotive and retail. We have our hands in a bunch of different things.”

It has also taken on work from non-profits, like Challenge Detroit. That diversified customer-base philosophy has allowed Formcode Design Group to enjoy two straight years of growth. It has expanded to eight employees and an intern after making four hires over the last year. Those new jobs include a graphic designer and web developers.

Formcode Design Group plans to continue diversifying its client list and continue expanding into new areas, such as mobile media development and social media marketing.

“We would love to continue to grow and add a few more people,” Nicole Worth says.

Source: Jim and Nicole Worth, co-founders of Formcode Design Group
Writer: Jon Zemke

Read more about Metro Detroit’s growing entrepreneurial ecosystem at SEMichiganStartup.com.