Ex-auto worker transitions to app economy with Marvel Apps

Michael Antaran has succeeded where so many local leaders would like former auto workers to succeed — at moving on from working for the Big 3 and setting up his own tech firm, Marvel Apps.

Antaran worked for Chrysler and started experimenting with making mobile apps on the side in 2007. He took a buyout in 2008 and then took a year off, launching Marvel Apps as a side project. He then worked for GM for three years before making the downtown Royal Oak-based start-up his full-time job last year.

“I have always had a passion for Apple products,” Antaran says. “That’s why the mobile app movement encapsulated me.”

Marvel Apps does both custom app work for other businesses and makes its own apps for sale in the Apple App Store. Among its customers are Coleman (think lanterns and camping gear) and a few of the major local automakers.

It also makes its own apps, including those for fantasy football. One of them has even made the Top 5 in downloads for fantasy football apps in the App Store. Selling to consumers has become a growing part of the business, which now brings in 15 percent of the company’s revenue. Marvel Apps’ revenue is now up by 25 percent overall.

The company now has a staff of four employees. It is looking to add two interns this fall and hire one full-time graphic artist.

Source: Michael Antaran, founder of Marvel Apps
Writer: Jon Zemke

Read more about Metro Detroit’s growing entrepreneurial ecosystem at SEMichiganStartup.com.