The landmark Detroit Zoo water tower got a
facelift just in time for fall.
The colorful tower, at Woodward
Avenue and 10 Mile Road in Royal Oak, had the existing graphic steamed
off. The tower was then power washed and scraped, and then given a new
design. The design hews to the original theme of animals and humans
walking across a plain at dusk, but this time the elephant was replaced
with a rhino. (Detroit’s elephants have since retired to a sanctuary.)
The $200,000 makeover was finished Aug. 24.
“The water tower —
one of the most visible landmarks in the region — was in desperate need
of work, both structurally and aesthetically, for some time,” Patricia
Mills Janeway, the zoo’s communication director, writes in an e-mail. It
had been 12 years since the tower was last wrapped.
took a little longer than expected due to inclement weather, but the end
result was worth it: “We are very happy with the way it turned out,”
she adds. “Many of our visitors, members, donors and neighbors have told
us that they are happy we kept the ‘critter parade’ design.”
tower no longer stores water; its only purpose is a giant billboard.
Janeway estimates the advertising value of the tower at more than
Source: Patricia Mills Janeway, communications
director for the Detroit Zoo
Writer: Kristin Lukowski