Dark Spark Media hires and diversifies into film

The new firms are the ones that usually
steal most of the spotlight when it comes to taking advantage of
Michigan’s new film incentives. Dark Spark Media is one of those
companies that has been around a while.

The video production
firm used to specialize in creating training films for the likes of the
automotive industry. It began to diversify into live exhibits and other
filming when the car sector began contracting. Last year it did work
for its first feature film.

“We want to diversify into more films,” says Annie Harrelson, sales and marketing manager for Dark Spark Media.

Its
latest hire came about the same time it began branching out to feature
film work last summer. Now the downtown Royal Oak-based firm employs
eight people, two interns and a few independent contractors as needed.
Its two interns are Royal Oak natives who have been working with Dark
Spark for the last four years.

The company got its start about
25 years ago as Visual Concepts, a production firm. One of the
founder’s sons started a post-production firm, Video Design. The two
firms merged and became Dark Spark Media seven years ago when the
original founder retired. Now the company specializes in taking film
production from concept to reality.

Source: Annie Harrelson, sales and marketing manager for Dark Spark Media
Writer: Jon Zemke