Wanderlust Boutique brings affordable Euro fashion to Rochester

The women behind the new Wanderlust Boutique in downtown Rochester are bringing their love for European fashion to locals.

Ally and Denise Martin say they’ve figured out a way to make Euro style affordable by scouring hundreds of vendors, looking not only for good prices but original styles. Besides casual clothing, the store sells accessories such as jewelry, watches, belts and shoes.

Wanderlust opened Oct. 11 in a redone store painted in aqua blue mixed with exposed brick walls.

A ribbon-cutting ceremony with the Rochester Regional Chamber of Commerce is planned for Nov. 1.

Source: Ally Martin, co-owner, Wanderlust Boutique
Writer: Kim North Shine