Local history lovers and civic boosters in Rochester are pushing a plan to bring back the 1940s-era Hills Theatre downtown, and the idea got a boost recently when a feasibility study showed it could well be economically viable.
If the idea moves forward, after a major fundraising campaign and renovation Rochester would join several Michigan cities who are turning to “theater-nomics” to add life and dollars to their downtown.
The 820-seat Hills Theatre is located in the heart of downtown at 412-416 S. Main Street, and a renovation could cost between $3-4 million.
The Rochester-Avon Historical Society started exploring the idea about two years ago, and along with the city’s Historical Commission worked with a consultant, paying $15,000 to advise on the best use of the theater and how to proceed with a campaign and building plan.
While the crux of the project will rely on private donations, Mayor Jeffrey Cuthbertson has said the city could provide services, engineering and other professionals in the interest of building a downtown entertainment destination.
The supporters of theater revival also expect to ask the Michigan Economic Development Corp. to chip in on Rochester’s project as it has in other cities.
Source: Rochester Avon Historical Society and city of Rochester
Writer: Kim North Shine