National speaker to discuss health care reform for Medical Main Street’s inaugural Inno-Vention 2012

Keynote speaker Thomas Novelli, vice president of government relations for Washington D.C.’s Medical Device Manufacturers Association (MDMA), will discuss the effects of health care reform on the medical device industry at the inaugural Inno-Vention: A Medical Main Street Conference set for Oct. 3-5 in Rochester.
“I will be discussing the larger impact of health care reform – known to many as ‘Obamacare’ – and the impact on the medical device industry,” Novelli said.
Inno-Vention 2012 will showcase the life science and health care industries in Southeast Michigan. It focuses on the next generation of medical devices in oncology, cardiology and orthopedics and is of interest to manufacturers, suppliers and clinicians looking to invest. The keynote speaker is sponsored by PNC Bank.
Novelli, who has been with the MDMA for five years, will also be discussing the impact of the 2.3 percent federal excise tax on medical devices, which takes effect Jan. 1, 2013. The MDMA is against the tax.
“We believe it will be very harmful to business and impact jobs,” Novelli said. “We believe 45,000 jobs could be lost over the next few years.”
The conference is being held at the Royal Park Hotel in Rochester. More than 350 people are expected to attend along with international medical device companies, Michigan medical device suppliers, and hospital and group purchasing decision makers. The cost to attend is $95 per person. Registration is available at
The MDMA is a Washington D.C. – based national trade association which represents nearly 300 research-driven medical technology companies. Novelli’s responsibilities include advocating on behalf of issues facing the medical device industry, including ensuring adequate and timely reimbursement for medical technologies, transparency issues involving manufacturers and physicians, and patient legislation before Congress.
In four years since Medical Main Street  was created, 24 companies have expanded their presence in Oakland County or settled here, investing more than $212 million and creating or retaining more than 2,600 jobs. The initiative was created in 2008 by Oakland County Executive L. Brooks Patterson to focus on growing the life science industry in Oakland County and Southeast Michigan. The county’s burgeoning life science industry includes 100,000 health care and life science jobs – more than the Cleveland Clinic and Mayo Clinic combined – and more than 4,300 life science and medical facilities.
The county is projected to add 45,000 health care and life science jobs by 2018. There are nearly 4,900 active clinical trials throughout Oakland County and the state – more than California, Florida, Texas or New Jersey. In addition to company attraction, Medical Main Street helps entrepreneurs commercialize their life sciences technologies, assists local life sciences companies grow their markets globally, trains the workforce for this industry and works with state government to ensure Michigan is legislatively a top state for life sciences companies.
About Oakland County, Michigan’s Medical Main Street:
Oakland County, Michigan’s Medical Main Street is a unique alliance of world-class hospitals, universities, medical device, biopharma companies and some of the country’s top medical professionals creating a global center of innovation in health care, research and development, education and commercialization in the life sciences industry.
Medical Main Street has assembled a board of industry leaders to provide advice and support to this initiative. The board includes: Beaumont Health System, Beckman Coulter Molecular Diagnostics, Crittenton Hospital, Ferndale Laboratories, Henry Ford Health Systems, Housey Pharmaceuticals, McLaren Health Care, MichBio, Michigan State Representative Gail Haines, Oakland Community College, Oakland University, Oxus Inc., Rockwell Medical Technologies, St. John Providence Health System and St. Joseph Mercy Oakland. Visit  to get involved in the medical solutions of the future.
INNO-VENTION 2012 Sponsors include PNC Bank, Verizon Wireless, Beaumont Health System, Oakland University, Automation Alley, Beringea, Clark Hill PLC, Detroit Regional Chamber, DMC Huron Valley-Sinai Hospital, Health Alliance Plan, Henry Ford West Bloomfield Hospital, Huntington National Bank, Barbara Ann Karmanos Cancer Institute, McLaren Health Care, Oakland Community College, Oakland County Medical Society, St. Joseph Mercy Oakland, St. John Providence Health System, Southfield Health Care Technology Center, Medical Product Outsourcing, Crain’s Detroit Business, Orthopedic Design Technology, X-ology and Oakland County Prosper.