Automation Alley opens Product Lifecycle Management Center at Oakland University

Automation Alley, Michigan’s largest technology business association, announced the opening of the Automation Alley Product Lifecycle Management Center at Oakland University, Feb. 20, at an exclusive event attended by media and technology business leaders from across the region. 

The center will address the tremendous need in Southeast Michigan for affordable training and certification of local employees, students and individuals in product lifecycle management (PLM).

Located inside OU INC, a SmartZone business accelerator on the campus of Oakland University, the Automation Alley Product Lifecycle Management Center – in partnership with Siemens, the Michigan Economic Development Corporation, Geometric Solutions, solidThinking, Inc. and Oakland University’s School of Engineering and Computer Science – will offer affordable training and PLM certification using cutting-edge equipment and software, including computer-aided design (CAD), computer aided engineering (CAE) and computer-aided manufacturing (CAM), as well as other state-of-the-art PLM technologies including digital factory simulation, 3-D scanning and 3-D printing. 

In addition, the center will help to grow the talent pipeline for Michigan’s small to medium-sized manufacturers. A consulting and technical services program will help companies move from traditional design and manufacturing methods to the latest in digital processes. And a matching program will create an education pipeline, pairing job seekers and students trained in PLM with local manufacturing companies interested in hiring interns and employees.

PLM is the process of managing the lifecycle of a product from its conception and design, through manufacture, to service and disposal. It integrates people, data, processes and business systems and is a vital process for all digital design and manufacturing of the future. PLM technologies can improve and optimize a company’s productivity and methodologies by making complex processes more cohesive, streamlined and simplified. In doing so, a higher quality product can be brought to market faster and at a less expensive price point, creating less waste and generating higher profits for major manufacturing industries. 

The Automation Alley Product Lifecycle Management Center is located at One Golfview Lane, Rochester, MI 48309. To learn more about the center, contact Automation Alley Product Lifecycle Management Center Director Alex Violassi at (248) 648-4701 or 

About Automation Alley
Automation Alley is a technology business association and business accelerator dedicated to growing the economy of Southeast Michigan and enhancing the region’s reputation around the world. Automation Alley offers talent and business development programs and services to tech-focused businesses of all sizes — from startups to large corporations — to help them grow and prosper. For more information, visit

About OU INC
OU INC is a SmartZone Business Accelerator, in collaboration with the City of Rochester Hills, Michigan Economic Development Corporation (MEDC), and various industry partners. 

OU INC’s focus is in the Energy, Medical Device, and Information Technology sectors. We provide entrepreneurial resources and strategic business solutions for developing business ventures and accelerating ideas to market. OU INC fosters a healthy environment for the growth of new start-up companies, and provides support for existing entities through its facility and business development resources.