The Woodward Avenue Action Association
normally engages in maintaining the reputation and brand of Woodward
Avenue. However, now it is taking a more active part in the physical appearance of Michigan’s Main Street.
has created the Woodward Maintenance Fund. The fund will help local
municipalities deal with the extra costs of major events and other
infrastructure improvements to make it prettier for people who use the
corridor all the time.
“It will make Woodward as beautiful as
possible and as appealing to everyone as possible,” says Nicole Brown,
outreach and promotions coordinator for the Woodward Avenue Action Association.
of the projects the fund will support include tree planting, fixing
public lighting, and installing public art. It will also supply extra
maintenance service during special events.
The initial funding
($10,000) for the project came from monies raised during the 2009
Community Foundation Arts & Culture Challenge. The Woodward Avenue
Action Association expects to raise even more money from local
foundations and philanthropists.
Source: Nicole Brown,
outreach and promotions coordinator for the Woodward Avenue Action
Writer: Jon Zemke