Chevy gives much needed sponsorship boost to Dream Cruise

The Woodward Dream Cruise will roll on this summer, thanks to a
presenting sponsorship pledge from Chevrolet, worth $1 million over a
three-year period.

The 2011 Dream Cruise will be held Aug. 20. It’s the world’s largest
one-day automotive event and draws about 1.5 million spectators and
50,000 cars to the famed avenue.

Excerpt:

The partnership comes on Chevrolet’s 100th anniversary. The brand will
showcase its past, present and future during the event with historic
Chevrolets driven by fans, employees and retirees; a showcase of current
models; and a chance to see future Chevys.

“Chevrolet and the Woodward Dream Cruise are a natural partnership,”
Rick Scheidt, vice president of Chevrolet marketing, said in a
statement. “Chevrolet, as a global brand, is celebrating its centennial
with locally focused events that recognize the passion people have for
their Chevrolets.

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