LED lights have a reputation as being lean, mean, and ultra-energy-efficient. The reality is, however, that the less energy they use, the heavier they become. It’s a challenge that’s keeping LED lights from reaching their full potential.
“It’s a largely unknown subject but an important one,” says Michael Pickholz, CEO of MagWerks LED.
The Oxford-based startup believes it has an answer for that dilemma. The LED lighting design and engineering firm’s technology aims to make high-powered LED lights smaller, lighter, and cooler. The first target market is automotive lights. MagWerks technology leverages the structural properties of magnesium, which is 20 times stronger than plastics.
“It brings a vast improvement in performance,” Pickholz says. “It makes it lighter and brighter.”
The 3-person firm has recently joined Automation Alley’s 7Cs program, which helps new companies leverage advanced manufacturing practices to grow their business.
“There is a need,” Pickholz says. “How can you grow a company fast enough to satisfy that need?”
Source: Michael Pickholz, CEO of MagWerks LED
Writer: Jon Zemke
Read more about Metro Detroit’s growing entrepreneurial ecosystem at SEMichiganStartup.com.