The Big Salad opens fourth location, plans to open 200 more locations over 10 years

The Big Salad

, a chain of restaurants in Metro Detroit serving fresh, custom-made salads, healthy and hearty soups and a wide range of sumptuous sandwiches has opened its fourth location at the Novi Towne Center in Novi, MI.
 
The Novi restaurant is The Big Salad’s second company-owned location and will serve as the corporate training center for franchisees and a test bed for new menu items. The new restaurant is also the largest in the chain with a spacious dining area that will include a conference table section to accommodate business meetings.
 
“We’re extremely excited about our new restaurant,” said owner and founder John Bornoty.  “It will be our flagship location, within easy driving distance from the most populated Metro Detroit areas and a place where customers can enjoy our latest and greatest menu items.”
 
The new restaurant also debuts an enhanced menu including new salads, sandwiches and soups which will be rolled out to the chains other locations by the end of the year and at two new franchises which will launch in 2013.
 
The Big Salad’s biggest drawing card and exclusivity by far is their entrée salads which are featured as a main course instead of a side dish. With three types of lettuce (iceberg, spinach and romaine), 30 vegetable toppings, 30 dressings, eight meat and seafood toppings, and eight dry toppings, there are over 17 million possible custom combinations salad chefs are able to construct for customers.
 
“I wanted to create a specialty restaurant, where salads are the main course of a meal that is made for our guests, not by them, and to their exact specifications,” said Bornoty of the idea that is the foundation for his chain of restaurants. “The Big Salad is a restaurant where the number of fresh toppings seems limitless, the lettuce is continuously kept crisp and cold and the salad ingredients are not handled by the masses, but by one associate who is dedicated to making customers the best and freshest salad possible.”
 
ENHANCED MENU TO FEATURE NEW SIGNATURE SALADS AND SANDWICHES
In addition to custom-made salads, The Big Salad will debut an enhanced menu of their most popular salads at their new location, including, “The Classics,” (Wedge, Greek and Caesar), The Signatures,” (Antipasto, Mariana and Alaskan King), “The Specialties,” (California, Club and Asian) and “The Gourmets,” (Maurice, Baja and Cobb).
 
The Big Salad’s new menu will also feature seven sumptuous sandwiches, including Caprese, Chicken Caesar, and Cranberry Turkey. Garden Turkey, PB&J, Tuna Salad and Classic Italian all served with a choice of fresh-baked Italian baquette, ciabatta square or multi-grain bread. Customers can also opt to have their sandwiches wrapped in lavash or lettuce.
 
In addition, The Big Salad offers over 14 varieties of delicious soups of the day which are rotated alongside healthy daily favorites Chicken Noodle (90 calories) and Tomato Basil (190 calories).  The wide range of soups of the day include everything from the diet-friendly 120-calorie Minestrone for weight conscious customers to the 400-calorie Wisconsin Cheddar for patrons who prefer a heartier cup or bowl. Other soups of the day include a number of chicken, seafood and vegetable variations.
 
FRESHEST INGREDIENTS AND LOWEST WASTE LEVELS A TOP PRIORITY
Serving fresh food and maintaining extremely low waste levels is a top priority for the environmentally-conscious restaurant chain.
 
Freshness is achieved through supplier contracts which mandate that vegetables are first cut and first picked from farms and storing ingredients in color-coded, air-tight Cambro Inc. storage bins. Cambro’s industry-leading sealing system maximizes ingredient shelf life and the color coding system continuously informs employees of real-time freshness levels.  The Big Salad’s use of the storage system has been so successful, Cambro is featuring the restaurant’s use of their products in an upcoming case study documentary.    
 
Minimizing waste is maintained through a just-in-time inventory system that keeps ingredients flowing from loading dock to serving station on a regular basis.  Waste is also minimized by delivering a significant portion of prep waste such as vegetable skins and ends to local schools for use as compost.  These practices have resulted in The Big Salad maintaining 2% overall waste levels, far lower than the industry-average of 8%.  Bortnoty’s goal is to achieve 0% waste by incorporating additional ways to re-purpose ingredients such as donating unused ingredients to local farms for livestock feed. 
 
NEW YORK INSPIRATION LEADS TO SIGNIFICANT SALES
Bornoty’s inspiration for The Big Salad occurred a number of years ago while he was eating a sandwich in a Manhattan delicatessen. While dining, Bornoty noticed a small, yet busy salad bar in the corner of the room where customers, looking for a healthier alternative to a mile-high pastrami on rye, were building their own salads.
 
There were many drawbacks, however, as Bornoty saw it, at this salad bar and virtually every other one in the country. “The lettuce is not always fresh, the toppings are limited, and patrons all handle the same utensils, awkwardly reaching beneath a glass or clear plastic panel,” recalled Bornoty. “The ingredients also are typically not replenished until they’re empty, so the ingredients are usually warm and wilted.”
 
The Big Salad concept takes the work from customers on the go and places it into the able hands of salad chefs who create custom salads with fresh and plentiful levels of ingredients to be enjoyed in a relaxing setting.  “Delicious, fresh food is only one element to an enjoyable dining experience,” said Bornoty. “Customers want to feel welcomed and relaxed. The staff at all of our restaurants regularly move around our dining areas, greeting customers and making make sure that they not only love our food, but that they are enjoying their experience.
 
“The Big Salad was born with an understanding that we have no interest in serving average food quickly, but rather by providing the freshest product possible, with great customer service, in an enjoyable, comfortable and impeccably clean atmosphere,” explains Bornoty.
 
Bornoty opened the first The Big Salad in 2008 in Grosse Pointe Woods, Michigan, an upscale suburb of Detroit. It became an instant oasis for diners seeking fresh food at reasonable prices in an upscale environment. Bornoty accomplished his upscale image by trimming his restaurants with granite counters, wood accents and comfortable cushioned wood chairs.
 
Having proven the concept with the original Grosse Pointe restaurant, Bornoty has since opened two franchises, in Troy and Royal Oak, Michigan in advance of the new location in Novi.
Sales have been booming at The Big Salad ever since the first restaurant opened four years ago. The chain’s 750,000th item is expected to be sold and 500,000th customer served by the end of the year. With the help of two more franchises which will open in the spring of 2013 in Ann Arbor and Rochester, Michigan, the one-millionth item is expected to be served next year.
 
“The trend in the restaurant industry is clearly toward offering fresher, reasonably-priced, more healthful choices in an upscale environment,” explains Bornoty. “In this regard, The Big Salad is perfectly positioned.”
 
ABOUT THE BIG SALAD
The Big Salad, LLC, is a chain of three Metro Detroit restaurants specializing in custom salads, healthy soups and a wide range of sumptuous sandwiches.  The first Big Salad location opened in Grosse Pointe, MI in 2008, followed by a 2nd restaurant in Troy, MI in 2010 and a 3rd location in Royal Oak, MI in 2011. In September 2012, a 4th restaurant will launch in Novi, MI followed by two more locations in Ann Arbor, MI and Rochester, MI in 2013. By spring 2013, the chain will consist of two company owned restaurants (Grosse Pointe and Novi) and 4 franchises (Troy, Royal Oak, Ann Arbor and Rochester) with plans to open 200 franchises in strategically located metro areas across the country within the next 10 years. Learn more at http://www.thebigsalad.net/.