More undernourished children and adults will have nutritious milk to drink during the coming year thanks, in part, to Kroger customers and associates who donated to the second annual “Pour It Forward” campaign. Kroger and the United Dairy Industry of Michigan (UDIM), on behalf of Michigan dairy farm families, will contribute a record 51,468 gallons of Kroger brand milk to six Michigan food banks as a result of Kroger customer and associate monetary donations.
Michigan food banks benefitting include Food Bank of Eastern Michigan, Food Bank of South Central Michigan, Food Gatherers, Forgotten Harvest, Gleaners Community Food Bank of Southeastern Michigan and Greater Lansing Food Bank. “Pour It Forward” launched November 5 and continued through December 16, with customers purchasing paper gallon slips at Kroger registers, which Kroger and UDIM then converted into gallons of milk.
“Our goal was to raise enough money to supply 50,000 gallons of milk to meet the growing demand for nutritious foods among Michigan families in need,” said Jayne Homco, President, The Kroger Co. of Michigan. “We are so grateful to our customers and associates for generously contributing funds this holiday season to help surpass this goal – especially as milk is the item most requested by local food banks.”
“Pour It Forward” originated in 2013, when Kroger and UDIM donated 32,900 gallons of milk to Forgotten Harvest and Food Bank of Eastern Michigan. Based on the program’s success, Kroger and UDIM decided to extend the campaign to benefit other food banks working to meet the nutritional needs of Michigan’s less fortunate.
“Michigan dairy farm families thank Kroger customers for helping food banks increase access to protein-rich milk,” said UDIM Chief Executive Officer Sharon Toth. “For nearly a century, dairy farmers have worked to address hunger and to ensure every American has access to nutrient-rich foods, such as milk and dairy products. UDIM is able to continue this dairy farmer legacy through our partnership with Kroger on the ‘Pour It Forward’ campaign.”
Kroger will continue to help feed Michigan families with its “Bringing Hope to the Table” campaign, which includes 91 Kroger stores collecting food in Wayne, Macomb, Monroe, Oakland and Livingston counties on weekends, January 10 through February 1. For more information, visit www.WOMC.com.
About The Kroger Co. of Michigan
Incorporated in Michigan in 1909 and headquartered in Novi, The Kroger Co. of Michigan includes 17,000 associates, 124 Kroger stores, 62 fuel centers, 102 pharmacies and the Michigan Dairy.
Kroger, one of the world’s largest retailers, employs more than 375,000 associates who serve customers in 2,640 supermarkets and multi-department stores in 34 states and the District of Columbia under two dozen local banner names including Kroger, City Market, Dillons, Food 4 Less, Fred Meyer, Fry’s, Harris Teeter, Jay C, King Soopers, QFC, Ralphs and Smith’s. The company also operates 786 convenience stores, 320 fine jewelry stores, 1,240 supermarket fuel centers and 38 food processing plants in the U.S. Recognized by Forbes as the most generous company in America, Kroger supports hunger relief, breast cancer awareness, the military and their families, and more than 30,000 schools and grassroots organizations. Kroger contributes food and funds equal to 200 million meals a year through more than 80 Feeding America food bank partners. A leader in supplier diversity, Kroger is a proud member of the Billion Dollar Roundtable and the U.S. Hispanic Chamber’s Million Dollar Club.