The City of Madison Heights Community Development Department is now offering customers scannable Quick Response (QR) codes that direct them to the department’s application forms, GIS maps and other handouts. QR codes-barcodes consisting of black modules with white squares are becoming one of the fastest-growing trends in social media technology.
Jim Schafer, Community Development Director said his department is trying to leverage technology to make his department more accessible to our customers. “Linda Williams, Economic Development Coordinator hatched this idea and I think it’s great! Our team has put together a QR code access panel at the counter with QR codes that are available for customers with smart phones to scan direct links to the applications, maps and forms, allowing them immediate access on their device. In addition, we will have all maps and forms with the codes printed so customers can access the digital copy at their leisure,” said Schafer.
Linda Williams, the city’s Economic Development Coordinator adds “People are getting their information in far different ways than they did ten years ago. The QR codes are just another way to give our customers convenient access to documents that they may want to read or check out later. It is also our hope that this will set a best practice trend for other government agencies to follow”.
QR codes can be used by anyone with a smart phone or electronic reader. Code reading applications are easily downloadable and many are free.