It is Oakland University’s brand promise and the inspiration for what is believed to be Michigan’s first cobranded billboard campaign among two higher educational institutions.
As another step in its longstanding partnership, Oakland University and Oakland Community College have teamed up to create the innovative campaign, which includes 12 digital billboards over six weeks primarily located in Oakland County, starting May 21. The two halves of the billboard merge to show student progression from OCC and OU. On the left side are the words, “START HERE” with the OCC logo; “FINISH HERE” and the OU logo are on the right side.
The idea is to encourage prospective students to start their college career at OCC and finish it at OU.
“We are very excited to partner with Oakland University on this innovative, fresh and cost-efficient campaign,” said Theodore G. Coutilish, vice chancellor for marketing and community relations, OCC. “We both have excellent faculty, facilities and academic programs that appeal to a wide range of students.”
OU and OCC are sharing the campaign cost evenly.
“Community colleges are a vital component of higher education in our state,” said John O. Young, Oakland University vice president for communications and marketing. “Encouraging people to start or return to college is very important to our region and we are happy to be a part of this initiative with OCC.”
For more information about OU and OCC, visit oakland.edu or oaklandcc.edu, respectively.
With five campuses throughout Oakland County, OCC offers degrees and certificates in approximately 100 career fields as well as university transfer degrees in business, science and liberal arts. The College provides academic and developmental experiences allowing each student to reach their full potential and enhance the communities they serve. More than a million students have enrolled in the College since it opened in 1965. Learn more at oaklandcc.edu.
About Oakland University
Oakland University is a doctoral, research university located on 1,443 acres of scenic land in the cities of Rochester Hills and Auburn Hills in Oakland County, Michigan. The University has 140 bachelor’s degree programs and 137 graduate degree and certificate programs. Oakland is a nationally recognized public university with more than 19,000 students. Academics include the School of Music, Theatre and Dance and nearly 100 other majors housed within the College of Arts and Sciences as well as an Honors College and professional schools that include the School of Business Administration, School of Education and Human Services, School of Engineering and Computer Science, School of Health Sciences, School of Nursing and the Oakland University William Beaumont School of Medicine.