Most people are inspired to start their own business by the success of others. Gregory Basso and Dan Santonocito were inspired by the failed efforts of others.
The two worked for a dotcom start-up in the early 2000s that crashed and burned spectacularly despite $8 million in funding. Then they witnessed endless examples of shoddy marketing and branding on the Internet and knew they had to do something better.
“We basically saw how not to run a business,” Basso says.
Thus Basso Design Group was formed five years ago. The Troy-based marketing firm has since skyrocketed in growth. It went from just its two co-founders to a staff of 10, two interns and a couple of independent contractors today. Six of those employees were added within the last year.
Basso has doubled its revenue each year in the last few years. The last two years have been the company’s strongest and it expects to continue that success in the near future. Basso expects to hire another 10 people within the next year.
“We want to make sure anything that walked out of our doors is top quality,” Basso says.
It can do this by lassoing a variety of diverse firms. They range from KraftMaid (the cabinetmaker) to the Detroit Historical Society. Basso Design Group specializes in helping firms that want to upgrade their image, usually through new economy mediums like the Internet and interactive media presentations.
Source: Gregory Basso, president of Basso Design Group
Writer: Jon Zemke