The Woodward Avenue Action Association (WA3) has been awarded the prestigious All-American Road designation by the U.S Department of Transportation and the Federal Highway Administration for Woodward Avenue. This designation is administrated under the National Scenic Byways Program. “This is an exciting day for us as we are not only recognized nationally for the regional importance and contributions of Woodward Avenue to the automotive heritage story, but how our story impacted the country and the world”, said WA3 Executive Director, Heather Carmona.
The designation was presented by U.S DOT, Secretary Ray LaHood. With this latest designation, the 27 mile stretch of Woodward will be marketed internationally by FHWA as a must see road to international travelers seeking to explore the story of America. The collection contains 37 roads of which we are the first in Michigan. Woodward joins other All-American Roads such as the Las Vegas Strip, San Juan Skyway, Historic National Road, the Lakes to Locks Passage and more. Selection was based on a number of factors including each roads important scenic, natural, historical, cultural, archaeological or recreational qualities. All-American Roads provide visitors with a unique driving experience and are considered destinations unto themselves. They provide an exceptional traveling experience such that motorists go to these highways as a primary reason for their trip.
The National Scenic Byways designation, which Woodward obtained in 2002 are exceptional roads through areas that exemplify regional characteristics. They possess distinctive cultural, historic, natural or other qualities unique among neighboring states.
“Through the All-American Road designation we will not only continue to have access to more than $25 million dollars, but more marketing support as well. This adds to the benefits such as economic development via tourism that the WA3 brings back to the communities, arts & cultural and heritage organizations it serves” said Carmona.
For more information on the WA3 and this historic designation please contact Nicole Brown, WA3 Outreach & Promotions Coordinator at 248-288-2004. To find out more regarding the All-American Road designation and National Scenic Byways please visit the America’s Byway’s website: www.byways.org.
The WA3 is a 501(c)(3) nonprofit, economic and community development organization. Its mission is to enhance and improve the visual, economic, functional and historic character of Woodward Avenue through a local and regional effort. For membership information, call 248-288-2004 or visit WA3 online at www.woodwardavenue.org.