Tasty product feeds burger chain’s growth

Five Guys Burgers and Fries is growing thanks to, well, their burgers and fries.

Excerpt:

Abrams has one Five Guys Burgers and Fries up and running in Southfield, another opens Monday in Macomb Township; one more should debut May 4 in Warren, another this summer in Rochester Hills, and the fifth at an undetermined location later in 2009. That’s a boatload of burgers.

He plans to open 40 total units during the next seven years in Michigan after buying the development rights for the state, with the exception of a portion of Oakland County owned by another franchisee who plans seven units in the same time frame.

“Business is 50 percent better than we expected,” said Abrams who spends about $400,000 to open each location. “What drew me to it is it is a tremendously good product.”

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