Saddle up for the 7th annual American Cancer Society Cattle Baron’s Ball

The seventh annual American Cancer Society (ACS) Cattle Baron’s Ball is riding into town again — but this time, on a new date — and in a new location! The boot kickin’ event, known for its festive atmosphere and delicious western fare, will take place Saturday, November 7 at the Shotwell Pavilion on the campus of Oakland University.
 
“To date, the number of patients served by the Metro Detroit Area Service Center has increased nearly 20 percent over the same time frame in 2008,” said Jill Elder, senior executive director, American Cancer Society. “While the number of people diagnosed with cancer locally has remained about the same, the resources available to help those newly diagnosed cope have shifted dramatically – especially those without health insurance coverage.”
 
It’s estimated that more than 20,000 people will be diagnosed with cancer this year in Southeast Michigan. The local ACS offices continue to receive numerous requests for transportation assistance, health insurance assistance, information on free screenings, and even basic necessities such as child car seats and wheelchairs.
 
“In just a few short years, the Cattle Baron’s Ball has become a Detroit institution,” said Jeff Bergeron, Ernst & Young Detroit Managing Partner and 2009 Baron’s Council co-chair. “It is critical – especially in these challenging economic times – that we come together and continue supporting this event for the benefit of the community and our region. Now is the time to step up.”
 
First launched in Texas in the 1970’s, the American Cancer Society Cattle Baron’s Ball has proven to be a successful fundraising model nationwide. Since its 2003 inaugural debut in Detroit, the Ball has raised $6 million in support of cancer research, education and patient service programs. Despite the current economy, the event is supported by many of the area’s most respected corporate and medical organizations and is personally supported by some of the nation’s top automotive executives. It has also earned its rightful place as one of the most distinctive charitable events in Metro Detroit.

The American Cancer Society combines an unyielding passion with nearly a century of experience to save lives and end suffering from cancer. As a global grassroots force of more than three million volunteers, we fight for every birthday threatened by every cancer in every community. We save lives by helping people stay well by preventing cancer or detecting it early; helping people get well by being there for them during and after a cancer diagnosis; by finding cures through investment in groundbreaking discovery; and by fighting back by rallying lawmakers to pass laws to defeat cancer and by rallying communities worldwide to join the fight. As the nation’s largest non-governmental investor in cancer research, contributing about $3.4 billion, we turn what we know about cancer into what we do. As a result, more than 11 million people in America who have had cancer and countless more who have avoided it will be celebrating birthdays this year. To learn more about us or to get help, call us any time, day or night, at 1-800-227-2345 or visit cancer.org.

BACKGROUND

Each year Detroit’s top executives and community leaders unite to support and enjoy one of the most entertaining, imaginative and rewarding events in metro Detroit. Guests don their casual western wear to enjoy Detroit’s top cuisine, and rub elbows while supporting the fight against cancer–the nation’s #1 public health concern. Since the Cattle Baron’s Ball debut in 2003, nearly $6 million has been raised in support of the American Cancer Society, which uses its century of experience and unwavering commitment to beating cancer by helping people stay well, get well, find cures and fight back.

On November 7, the American Cancer Society and the Metro Detroit community will gather once again to enjoy a “Casual Country Affair” at the 7th annual Cattle Baron’s Ball. Now more than ever, approximately 22,000 newly diagnosed patients in Metro Detroit this year will need the American Cancer Society. The success of this event would not be possible without the generous contributions of the corporate and medical community each year.

KEY FACTS

•    Since 2003, the American Cancer Society Cattle Baron’s Ball in Detroit has enjoyed record-breaking success, having raised nearly $6 million, and is recognized as one of the most distinctive charitable events in Metro Detroit.

•    First launched in Texas in the 1970’s, the American Cancer Society Cattle Baron’s Ball brings a dash of cowboy spirit to the traditional black-tie circuit and has proven to be a successful fundraising model, raising millions of dollars nationwide each year.

•    This “string-tie optional” western-themed event boasts midway games, live country western music, high-end auctions, mechanical-bull riding and Texas-style cuisine.

•    Funds raised at the Cattle Baron’s Ball support the lifesaving mission of the ACS, supporting cutting edge research in SE Michigan and across the nation, as well as free patient service programs and prevention education.

•    This volunteer-driven event is supported by some of the nation’s most influential corporate and community leaders.

NEW THIS YEAR

•    Casual Country Affair theme: ACS is always looking for ways to integrate Detroit into the western theme of the ball. This year’s theme, “A Casual Country Affair,” will provide the perfect feel for a down home good time!

•    Food: In past years, we have had the privilege of receiving the support of many top notch Metro Detroit restaurants and caterers, and this year will be no different! Guests will enjoy the finest in western-themed vittles, such as lobster corn dogs, chicken cordon bleu nuggets, jalapeno corn cakes, and smoked brisket sandwiches…Yummm!

•    Auction: The Cattle Baron’s Ball live and silent auctions are always the hit of the evening! Past year’s exciting items up for bid have included Super Bowl tickets, vacation getaways to Italy and Jackson Hole, Wyoming, golf at Pebble Beach— even tickets to American Idol!

•    More Bull, the after party: Experience More Bull, the premier Cattle Baron’s Ball after party! Party honky-tonk style with live western music, unique cowboy-inspired food and drink creations, and a special More Bull silent auction.

EVENT DETAILS
2009 American Cancer Society Cattle Baron’s Ball
Date: Saturday, November 7, 2009
Time: 7 p.m. — Midnight
Place: Shotwell-Gustafson Pavilion on the campus of Oakland University
To purchase tickets: cbbdetroit.com or 248.663.3400