Not only is McCann-Erickson‘s Pure Michigan travel campaign continuing to reap top national awards, but visitor numbers and spending are climbing year-over-year.
“We are expanding the reach of Pure Michigan to new travelers here in the United States and beyond, and it is an honor to have the campaign continue to be recognized in this way by our peers,” said George Zimmermann, Vice President of Travel Michigan, part of the Michigan Economic Development Corporation. “In 2012, visitors spent more on leisure travel in Michigan than in any year in our state’s history.”
… Last year, Pure Michigan’s advertising campaign brought a record 3.8 million out-of-state visitors to Michigan, according to a study by Longwoods International. These visitors spent $1.1 billion at Michigan businesses, generating $79 million in state tax revenue.”