Oakland County, Mich. and the Road Commission for Oakland County (RCOC) have selected P3 Mobility (P3M) of Toronto through an open bid to launch a first-of-its-kind pilot program to test connected vehicle infrastructure and determine whether an innovative business model to monetize that infrastructure is viable. The business model will involve a public-private partnership. They made the announcement in conjunction with the Intelligent Transportation Society (ITS America) of America annual meeting in Detroit.
“The pilot program has the potential to revolutionize transportation not just in Oakland County but for the world by seeing whether we can monetize connected mobility infrastructure,” Oakland County Executive L. Brooks Patterson said. “On an engineering and business level, this is our moon shot.”
In Patterson’s 2014 State of the County speech, he announced the formation of the Oakland County Connected Vehicle Task Force whose job is to tap industry experts to develop a business model for implementing connected vehicle infrastructure throughout the county. P3M will help the task force take the next step on developing and testing a leading-edge business model.
“This is no small task. After all, Oakland County has 5,600 miles of roads and 1,600 intersections with traffic signals,” RCOC Deputy Managing Director/County Highway Engineer Gary Piotrowicz said. “We in Oakland County, however, are visionary. We don’t view the magnitude of the task as an obstacle but a challenge to which to put our best and brightest minds to solve.”
P3 Mobility will install wireless smart intersection technology at 10-12 intersections and research the user experience to better understand the optimal pricing of various road services and their projected income potential. The exact location, dates of installation, and cost of the project will be determined.
“We are delighted to have been selected for this groundbreaking project in Oakland County,” P3M CEO Erin Milligan. “During the pilot, we will engage Oakland County residents at every level which will include conducting extensive market research to learn what they think about and want for future connected mobility in their community.”
RCOC is no stranger to connected-vehicle technology – including connected-vehicle infrastructure – and has a global reputation for its leadership in the field. It was the first local agency in the United States to introduce a connected-vehicle project in 1992 when it launched its FAST-TRAC adaptive traffic signal system. Since then, it has been a key player in numerous connected-vehicle technology tests and deployments, partnering with the Federal Highway Administration, Michigan Department of Transportation, all the major auto manufacturers, many tier 1 auto suppliers and many of the leading connected-vehicle companies from around the world.
“The University of Michigan Transportation Research Institute published an article a few weeks ago that says implementing connected vehicle technology and infrastructure could prevent up to 8.1 million car crashes and 44,000 deaths,” Patterson said. “Taking another step closer to countywide connected vehicle infrastructure is another step closer to preventing automobile deaths and injuries.”
About P3 Mobility
P3M provides a software platform which enables secure and authenticated subscriptions to various smart road services. The “P3” in their name stands for public-private-partnership as they believe that intelligent road infrastructure can be built and funded through such a model. P3M has identified and formed partnerships with leading companies in the Connected Autonomous Vehicle, market research and consulting sectors to bring Oakland County a consortium of world-class expertise. The list of International and North American partner companies which provided support in their RFP response included: Marsh, WSP, Integral Blue, E-Scrypt, Miovision, Savari, Paxgrid CDN, IMG Rebel, Head Research, Giants and Gentlemen, Mobile Comply, Future Help Design, Veterans Life USA, Axcess Internet, Lease Web, Invest Stratford, and Stonebridge. P3M aims to engage the diverse expertise of its partner firms to demonstrate a level of success in the pilot phase which will pave the way for a full-scale roll-out in Oakland County, the State of Michigan and throughout North America.