Kid Rock’s red-white-and-blue rÃ©sumÃ© is about to get a baseball entry.
The rousing, patriotic “Born Free,” the title track from the Detroit rocker’s upcoming album, has been enlisted by TBS as the official marketing theme for the network’s Major League Baseball postseason coverage.
Turner Sports has created a 2 1/2 -minute video for the song, which intersperses baseball footage and scenes from Rock’s recent concerts at DTE Energy Music Theatre. That full-length video will debut Friday on National CineMedia’s 14,600 movie screens, including Star and Cinemark theaters in metro Detroit.
Clips from the video will be repurposed for commercial spots across the Turner networks, including TNT and CNN. The song will be integrated into the game presentations on TBS, which will air the playoffs starting Oct. 6.
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