MaskClub, a new company from Trevco in Madison Heights founded solely to provide protective facial wear, has launched with more than 2,000 licensed designs from brands like NASA, Betty Boop, Popeye, and Care Bears.
Trevco, a large licensee company that works with more than 800 licensed brands, says it is producing 20,000 double-ply masks a day — all printed and sewn in the USA. For every mask purchase, the company will donate a medical grade mask to the First Responders Children’s Foundation for distribution to paramedics, emergency medical technicians, police officers, firefighters, and medical personnel treating COVID-19 patients.
At the start, MaskClub says it is donating an initial 5,000 masks to the New York-based foundation.
“These are confusing times,” says Trevor George, founder and CEO of Trevco. “We want to help families make the situation a little better, and hopefully brighter, by featuring beloved brands that resonate with children and making the act of mask wearing less intimidating. By outfitting the whole household, children will hopefully find the act of mask wearing less scary when seeing their parents wear it.”
MaskClub is believed to be the first company to offer a mask subscription model, where customers will receive a new mask every month. One medical grade mask will continue to be donated for every monthly delivery. Subscriptions are $9.99/ month, which the company says is almost 30 percent off single mask purchases ($13.99). Customers will have access to exclusive art and exclusive brand launches in the future.
Founded in 1990, Trevco is one of the top 150 leading licensees as ranked by License Global magazine. The company’s 800-plus licensed brands include Warner Bros, Hasbro, NBC Universal, CLC, and more. One of the largest e-commerce players for licensed merchandise, the company attributes its growth to its unique print-on-demand apparel and accessories technology.
In addition to Trevco, George is CEO of Blue Wheel, a digital marketing agency that was cited as one of Inc. magazine’s fastest growing private companies in 2019. Based on sales, George says he is one of the largest 3rd party sellers on Amazon in the U.S.
For more information, visit MaskClub.com or on Instagram at @maskclubofficial. Customers are encouraged to share how they are staying safe and wearing their masks with the hashtag #maskclub.
Written by R.J. King for dBusiness magazine.