Tanner Friedman hires on word-of-mouth growth

If the best advertising for a business is a job well done, Tanner Friedman is increasingly getting its name out there.

The Farmington Hills-based public relations firm has watched both its revenue (revenue has grown each year) and staff increase. The company recently hired a former intern, bringing its office to six employees, a couple of interns and a network of independent contractors.

“I see us continuing to follow the path we’re on,” says Don Tanner, co-founder & partner of Tanner Friedman. “We expect to grow. This is largely a referral business.”

Tanner adds that his 6-year-old firm has experienced low staff turnover. “We have been fortunate at attracting quality employees,” he says. “They stick around.”

Helping make that happen is a growing diversity of clients that ranges from size of the customer and the scope of work performed. When Tanner Friedman started a half dozen years ago, the industry was focused on landing larger clients on retainer. The recent recession changed that.

“The industry has changed a lot,” Tanner says. “It’s now all about larger retainer clients, hourly clients and project clients.”

Source: Don Tanner, co-founder & partner of Tanner Friedman
Writer: Jon Zemke  

Read more about Metro Detroit’s growing entrepreneurial ecosystem at SEMichiganStartup.com.