If the best advertising for a business is a job well done, Tanner Friedman is increasingly getting its name out there.
The Farmington Hills-based public relations firm has watched both its revenue (revenue has grown each year) and staff increase. The company recently hired a former intern, bringing its office to six employees, a couple of interns and a network of independent contractors.
“I see us continuing to follow the path we’re on,” says Don Tanner, co-founder & partner of Tanner Friedman. “We expect to grow. This is largely a referral business.”
Tanner adds that his 6-year-old firm has experienced low staff turnover. “We have been fortunate at attracting quality employees,” he says. “They stick around.”
Helping make that happen is a growing diversity of clients that ranges from size of the customer and the scope of work performed. When Tanner Friedman started a half dozen years ago, the industry was focused on landing larger clients on retainer. The recent recession changed that.
“The industry has changed a lot,” Tanner says. “It’s now all about larger retainer clients, hourly clients and project clients.”
Source: Don Tanner, co-founder & partner of Tanner Friedman
Writer: Jon Zemke
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