in Bloomfield Hills is undergoing a second round of renovations and bringing on a partner theater, The Riviera, which is scheduled to open in Farmington Hills in May.
The Maple, which was built in 1977 and eventually made the best of being too small to show most large run commercial films by featuring independent films, will have a larger lobby and lounge to add to the comfort of patrons. The renovations are expected to be completed by April.
The theater, which is operated by Cloud Nine Partners LLC, was renovated to add a coffee bar and cafe in 2012, when Cloud Nine bought the three-screen theater from Landmark Theaters. The theater will remain fully operational during renovations.
In the meantime, construction will begin Feb. 1 on The Riviera at 9 Mile Road west of Middlebelt in Farmington Hills.
“We’re very excited about this,” says Ruth Daniels of Cloud Nine. “Michigan is a wonderful state for movie-going. It actually has more independent theaters than most states. And let’s face it who doesn’t love something new and updated.”
The Riviera, which is owned in partnership by Cloud 9 and Dipson Theaters, an operator eight movie theaters in Michigan, New York and Pennsylvania, will have nine screens and a screening room for private parties and corporate events.
Dipson operates the theater that will be replaced by The Riviera. The existing theater closes at the end of the month.
Birmingham design firm, Ron and Roman, will design the new theater, which will reelect a luxury feel, a cocktail lounge, specialty food menu and premium comfort, convenience and technology. Ron & Roman is also redesigning the Maple Theater.
“It will be a very drastic change,” Daniels says of the changes happening at the movie theater that will become The Riviera. “A movie is all about the experience and we want to give the best possible movie-going experience. I go across the country and see some of the amazing things people are doing with theaters,” she says. ” This is going to be amazing.”
Source: Ruth Daniels, Cloud Nine Partners LLC
Writer: Kim North Shine