Ghafari Associates, a global architecture and engineering firm in Dearborn, has invested in Eview 360, an experiential design agency in Farmington Hills. Financial details were not disclosed.
The investment formalizes the long-standing alliance of the two companies. Ghafari’s capabilities in experiential retail and dealership design will be bolstered, while Eview 360 will have a global reach. In turn, clients of both firms will receive enhanced services and resources.
“As we look ahead to the balance of 2020 and beyond, we remain focused on strengthening our service offering in our core market sectors, which have grown to include retail and automotive dealerships,” says Kouhaila Hammer, president and CEO of Ghafari.
“In officially joining forces with Eview 360, we are well positioned to take on the challenges of a rapidly evolving retail environment and apply our shared passion to create design and technology solutions. Eview’s unique blend of capabilities, which combines brand development, digital and mobile technologies, and experiential design, is a strong complement to our own array of in-house services.”
Eview will be affiliated with Ghafari but will continue to operate under Berrached’s leadership.
“We are unique in what we offer in the fields of experiential design and technology,” says Wael Berrached, founder and chief creative officer of Eview. “Ghafari’s shared vision and investment in our agency will be instrumental in our continued growth. We’re excited to see what the future brings with Ghafari’s support. I’m confident that our clients will benefit from the natural synergies in our capabilities, the turn-key solutions we can provide together, and our enhanced global reach.”
Ghafari offers architecture, interior design, engineering, process design, and consulting services. It was founded in 1982, and its clients are in the automotive, aviation, corporate and commercial, education, government and institutional, health care, and industrial and manufacturing sectors. It has 15 offices around the world.
Eview was founded in 1999 and creates experiences online and in physical environments. The agency offers brand development, digital and mobile technologies, and auto show, dealership, retail, and special event design.
Written for dBusiness magazine by Grace Turner.