CASRO names Morpace as its 2014 Research Organization of the Year

Morpace is honored to be named as the recipient of the CASRO Research Organization of the Year Award. The award was presented at the CASRO Annual Conference held September 29 – October 2 in Denver.

The CASRO Research Organization of the Year Award honors a member company that has demonstrated leadership, overall consistency and excellence in the planning and execution of its research services. The winner is chosen by a panel of research industry leaders.

“This is an incredible achievement for our company. It is truly an honor to be recognized in such a way by our peers.” said Morpace Chairman and CEO Frank Ward. “Since the recession, our growth has been phenomenal. This recognition has required significant effort from every employee in the organization.” 

Among the fastest growing research companies, Morpace has more than doubled its revenue since 2009, nearly five times the industry average. Investments in the launch of a larger office in Shanghai, and the development of new approaches such as Claros CommunitiesTM, LiveDriveTM and my2CentsTM have been well received by its clients, said Morpace President and COO Duncan Lawrence.

“Our approach is fairly simple: know the industries you serve, hire and keep great people, and listen to your clients,” Lawrence said. “We are in an industry that demands quality, service and insights, and we excel in these areas. Our value to clients is helping them solve their business problems. The research industry has been undergoing tremendous change with an explosion of information, so we’ve had to change as well,” Lawrence added.

Market research is a ’people business,’ Lawrence said, so it is imperative for Morpace not only to keep its best people, but also blend that experienced team with a new generation of professionals. “This blend of talent makes us much stronger. It also keeps me very optimistic about the future of our company.”

About Morpace Inc.
Morpace Inc. is a full-service market research and consulting organization specializing in automotive, healthcare, financial services, retail and consumer goods, and technology. Morpace provides global expertise and proprietary solutions in three core areas: brand and communications; market and product development; and customer experience management. 

Established in 1941, Morpace was named the 2014 CASRO Research Organization of the Year. The company is listed in the Gold (formerly Honomichl) Top 50 report of largest U.S.-based market research firms as developed by Marketing News magazine. Morpace was also recognized by Ford Motor Company by receiving the 2012 Silver Word Excellence Award. Morpace is headquartered in Detroit with offices in Los Angeles, London, and Shanghai. Visit for more information.

Founded in 1975, The Council of American Survey Research Organizations (CASRO) represents 330 research organizations in the U.S. and abroad, all of which annually reaffirm their adherence to the CASRO Code of Standards and Ethics, an internationally respected code of business and professional standards. CASRO’s member benefits include a strong government and public affairs program, industry surveys and superb staff training and networking opportunities at workshops and conferences held throughout the year. Visit for more information.