A women’s fashion retailer is making its Michigan debut in downtown Birmingham in mid-September. The brand is based in California and has been available for more than 30 years in high-end department stores and boutiques.
Johnny Was offers bohemian-inspired pieces with artisan detailing in embroideries, prints, and trims. It will open on Sept. 12 at 115 S. Old Woodward Ave.
The 1,400-square-foot space features nature-inspired murals, marble tables, and oak fixtures. Furnishings are a mix of custom and antique pieces.
“The historical Birmingham shopping district is the perfect location to debut Johnny Was in Michigan,” says Rob Trauber, CEO of Johnny Was. “It’s a great mix of upscale retail and dining and also has beautiful tree-lined streets and architecture. When we search for a location for a boutique, we always make sure it delivers a unique shopping experience.”
For the fall, the Johnny Was collection includes print silk dresses, embroidered faux-fur coats, crochet sweaters, and tunics. The company offers hand-assembled kimono jackets, a swim collection, and more. In addition to clothing and accessories, the brand recently added a collection of Italian washed leather bags made in Florence as well as its popular fragrance, Talia, available in eau de parfum, oil, and candles.
“We’ve really enjoyed working with Johnny Was,” says said Ingrid Tighe, executive director of the Birmingham Principal Shopping District. “Research analysis identified Johnny Was as a great fit for Birmingham more than two years ago, and we’re so pleased to welcome them to our community.”
Johnny Was announced it would open a Birmingham location in March.
Downtown Birmingham has more than 300 retailers offering fashion boutiques, gift stores, jewelers, salons, spas, antique shops, and art galleries.
Written by Grace Turner for dBusiness magazine.