West Elm opens first Michigan store in downtown Birmingham

Michigan’s first West Elm home and furniture store opened in downtown Birmingham Oct. 2.

The 15,000-square-foot store at 215 W. Maple sells Michigan-made products in support of the Brooklyn, New York-based retailer’s LOCAL initiative to support entrepreneurs working in or near the cities where West Elm has stores.

Among the 10 entrepreneurs whose goods will be sold are Marcy Davy’s handmade prints from Ypsilanti, soaps and balms from Ferndale-based Babylon Soap Company and Cellar Door Soap from Plymouth, Warpaint Studio’s prints and posters, also from Ypsilanti, Detroit-based Jody Lynn Burton’s whimsical doodle art, and more.

The renovated store is designed to reflect the environment, culture and heritage of Oakland County, Detroit, and Michigan. A mosaic made of industrial molds in different shapes and colors and previously used in metal fabrications hangs on a feature wall that is an homage to Michigan’s manufacturing heritage.

The store will have a design center, where home stylists guide customers through room designs at no charge. The opening builds on a series of national retailers to open locations in Birmingham in the last two years.

Source: Sophie Zunz, partner at The Moxie Agency, and spokesperson, West Elm
Writer: Kim North Shine