North Carolina-based Ignite Social Media opens Birmingham office downtown

It’s been three years since Ignite Social Media spun out of Birmingham-based Brogan & Partners, and the start-up has returned to its roots with some jobs.

The Raleigh, North Carolina-based firm recently opened up a satellite office in the same downtown Birmingham building as its parent company. Ignite Social Media has brought seven jobs along and expects to have a local staff of a dozen people or more within a year.

“We’re growing very quickly,” says Jim Tobin, president of Ignite Social Media. “We’ve basically doubled in size every year since we were formed.”

Ignite Social Media helps its customers filter through all of the noise in Facebook, Twitter, and other social media outlets while building and managing their brands. The company decided to tap Metro Detroit’s deep talent pool to help make these things happen for their customers. The Birmingham office, where the COO is based, handles account service and
media buying operations.


“There is some really serious talent in southeast Michigan,” Tobin says. “A lot of it grew from the auto industry.”

Source: Jim Tobin, president of Ignite Social Media
Writer: Jon Zemke