What recession? That’s what the people at McCann-Erickson’s
Detroit office are asking these days now that the advertising agency has
gone on a serious hiring binge that doesn’t look like it will let up
McCann Worldgroup, located in downtown Birmingham,
now rounds out to 400 employees and 10 interns after hiring 150 people
in the last year. It expects to keep hiring at that pace for the
foreseeable future, hopefully adding 150 more within the next year.
going to continue looking for more national accounts outside of
Detroit, primarily of companies based in the Midwest,” says Garry Neel,
president and CEO of McCann Worldgroup.
The company achieved
this growth at a time when local ad agencies are struggling or worse by
diversifying its client base. It counts not only General Motors as a
customer, but also Karmanos
Cancer Institute, Travel Michigan (the award-winning Pure
Michigan campaign) and the German-based Aldi grocery store chain.
handle their U.S. operations,” Neel says. “We won that account last
Most of its hires have been primarily in the digital area.
McCann handles everything from Internet marketing to website
construction to smart phone applications. It recently handled all of the
digital website production for GM’s divisions.
Neel, president and CEO of McCann Worldgroup
Writer: Jon Zemke