Francesca’s boutique to open in downtown Birmingham

Francesca’s, a women’s clothing store chain with differently-themed stores around the country, will open its first on-the-street, Main Street location in Michigan in downtown Birmingham.

Francesca’s is expected to open by mid-April at 115 S. Woodward Avenue and become the fifth store in metro Detroit and the 10th in Michigan. All of the others are in shopping centers and malls.

Houston-based Francesca’s is moving into a spot previously occupied by Ann Taylor Loft and will bring a very different approach than the Loft with its all-the-same-style stores.

At Francesca’s, store managers are given creative control over store design, giving each store its own identity. One thing that carries through to all stores is a unique, “treasure hunt” feel created by offering only a few pieces of the same merchandise. Francesca’s is known for an always changing, trendy, mostly affordable selection of clothing and accessories

Birmingham’s Principal Shopping District recruiters are seeking out companies such as Francesca’s as part of a push to attract younger shoppers to the city, says PSD spokesperson Ed Nakfoor.

“Recruiting a retailer like Francesca’s is part of the PSD tenant recruitment strategy of targeting fashion merchants reaching a younger demographic,” he says. “The average age of the PSD core shopper was 39 in 2012 compared to 41 in 2006.”

Writer: Kim North Shine
Source: Ed Nakfoor, spokesperson, Birmingham Principal Shopping District