Bluemercury brings beauty biz to downtown Birmingham

Birmingham is now home to the first metro Detroit Bluemercury, making downtown the company’s latest spot for its “sanctuary for the beauty obsessed.”

The Birmingham Bluemercury opened Jan. 18 at 172 W. Maple Road and introduced customers to a collection of 90 high-end cosmetic brands and an array of beauty services and expertise.

The Birmingham location will include a full-service spa with three treatment rooms and makeup stations throughout the store.

CEO and co-founder Marla Malcolm Beck says Birmingham was an obvious and charming fit for metro Detroit’s first Bluemercury location.

“Birmingham’s vibrant downtown reminds us of where we live, just outside of Washington, DC. My husband and co-founder, Barry, and I love the local juice and coffee shops, workout studios and clothing boutiques that offer such a quaint, community feel on West Maple Street,” she says. “We’re excited to be a part of that in Birmingham’s Principal Shopping District.”

The Principal Shopping District is a collaboration between the city and business owners to promote Birmingham’s downtown.

Michigan’s first Bluemercury opened in Ann Arbor in October. Response showed the company that there was a market for the beauty business.

“When we opened our Ann Arbor location…we were blown away by the overwhelming response from Michigan residents. We’re so excited to be joining the Birmingham community!” says Malcolm Beck. “Birmingham is seeing a resurgence in luxury retail, and with the welcoming, neighborhood feel of our shops, we know we’ve made the best choice.”

The Birmingham store is Bluemercury’s 48th location nationwide.

Like other locations, Birmingham will offer oxygen facials, glycolic peels, waxing and microdermabrasion. The store will also carry Bluemercury’s exclusive skincare line, M-61, a line that the Bluemercury founder describes as the world’s first highly-technical, natural cosmeceutical brand.

“For our team, it’s about utilizing the latest technological achievements and combining this knowledge with a level of customer service that is rarely seen in this day and age,” says Beck. “We’re bringing back the old apothecary approach, where we know your name and give the advice, the time and the attentiveness that you’ve missed—and that you deserve.”

Source: Marla Malcolm Beck, CEO and co-founder, Bluemercury; and Brooke Henderson, PR manager, BrandLinkDC
Writer: Kim North Shine