Carbon Media Group adds 15 jobs, signs bull riding partnership

Carbon Media Group has inked a new partnership with the Professional Bull Riders, a deal that the online media startup hopes will bring its viewership together.

The Bingham Farms-based company helps coordinate advertising and content creation for more than 600 websites for fans of the outdoors, agriculture and action sports/events/activities. It has an extensive network of outdoor-related YouTube channels and its own CarbonTV outlet for online videos about the outdoors. The startup’s two primary audiences consist of fans of outdoors and rural activities along with fans of action sports like hunting, fishing, and skying.

“The Professional Bull Riders is a very elegant bridge between the two types of content we have,” says Hyaat Chaudhry, CEO of Carbon Media Group.

YouTube made the introduction between the two organizations because Carbon Media Group is the second largest global sports network on YouTube. The Professional Bull Riders, which has roughly 20 million fans, was in the process of figuring out how best to develop its digital audience.

Carbon Media Group is on track to grow 35 percent in 2014, and Chaudhry expects to do that again next year. “That’s roughly on track with our annual growth rate,” he says.

The 7-year-old company has hired 15 people over the last year, including professionals in design, sales, account management, and executive leadership. It now has a staff of 62 employees and plans to bring on two interns this summer. It is looking to hire five people now, including staff accountants and marketers.

“We’re always looking for good digital media sales people,” Chaudhry says.

Source: Hyaat Chaudhry, CEO of Carbon Media Group
Writer: Jon Zemke

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