LEGOLAND Discovery Center Michigan fans choose GMRENCEN as top local attraction for MINILAND display

LEGOLAND® Discovery Center Michigan today announced the GMRENCEN as the Metro Detroit area’s favorite landmark, as determined by a public fan vote. Along with the top 10 landmarks selected in a prior round of voting, the GMRENCEN will be constructed from LEGO® bricks and displayed in MINILAND when the attraction opens next spring. The GMRENCEN model will be unveiled onsite at a special event early next year.

Situated along Detroit’s international riverfront, the GMRENCEN is an iconic collection of seven interconnected skyscrapers that are owned by and serve as the world headquarters for General Motors. The central tower, the Detroit Marriott at the Renaissance Center, is the tallest building in Michigan and the tallest all-hotel skyscraper in the Western Hemisphere.

“Not only is the GMRENCEN an iconic part of the Detroit skyline, but it is a symbol of Michigan’s industry, culture and spirit of innovation,” said Hayley Anderson, general manager for LEGOLAND Discovery Center Michigan. “We are thrilled to have engaged so many members of our community in choosing local landmarks for MINILAND and are excited to debut our GMRENCEN LEGO model at the complex early next year.”

To achieve the top slot in the MINILAND vote, the GMRENCEN was chosen by fans from nine other beloved Metro Detroit landmarks that will also be featured in MINILAND, including the Spirit of Detroit, Belle Isle, Motown Museum, Fox Theater, Guardian Building, Comerica Park, Uniroyal Tire, Michigan Central Station and the Heidelberg Project. 

Opening at Great Lakes Crossing Outlets in spring 2016, LEGOLAND® Discovery Center Michigan’s MINILAND will be a miniature LEGO brick landscape inspired by metro Detroit’s buildings, attractions and other notable landmarks. MINILAND is one of the most highly anticipated displays at each new LEGOLAND Discovery Center.

LEGOLAND Discovery Center Michigan will be a 32,000-square-foot indoor attraction featuring millions of LEGO bricks and themed exhibits including a 4D cinema, two interactive rides, large soft play areas and much more. To keep up with pre-opening events and activities, or for more information, please visit or on Facebook at
About LEGOLAND® Discovery Center Michigan
LEGOLAND® Discovery Center Michigan is a 32,000-square-foot indoor attraction slated to open in Auburn Hills, Mich.-based Great Lakes Crossing Outlets in Spring 2016. Families with young children can enjoy a world of creativity, color and building fun in the ultimate indoor LEGO playground. With features including global and local landmarks made from over 1 million LEGO bricks in the MINILAND attraction to fun and exciting LEGO themed rides including Kingdom Quest, and Merlin’s Apprentice. LEGOLAND Discovery Center Michigan will bring favorite LEGO characters to life in the 4D Cinema and themed build and play areas where kids can let their imaginations run wild by creating endless possibilities with thousands of LEGO bricks.
About Merlin Entertainments
MERLIN ENTERTAINMENTS plc is the leading name in location-based, family entertainment. Europe’s Number 1 and the world’s second-largest visitor attraction operator, Merlin now operates 105 attractions, 11 hotels/3 holiday villages in 22 countries and across 4 continents. The company aims to deliver memorable and rewarding experiences to its almost 60 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and more than 25,000 + employees. 
Merlin has twenty three attractions and one hotel in North America  – including two stunning LEGOLAND Resorts – LEGOLAND Florida with its theme park, water park, and LEGOLAND California theme park with water park, SEA LIFE aquarium and themed hotel; Madame Tussauds celebrity wax attractions in New York, Washington DC, Las Vegas; Hollywood; and San Francisco LEGOLAND Discovery Centers in Chicago; Dallas/Fort Worth; Kansas City Missouri; Atlanta, Georgia; Boston; Westchester, New York; Toronto, Canada; a Dungeon in San Francisco; and SEA LIFE aquariums in Phoenix, Arizona; Kansas City, Missouri; Dallas/Fort Worth; the Mall of America in Minneapolis; Charlotte – Concord and Orlando, Florida – underlining the company’s position as the world’s biggest global aquarium operator. Visit for more information.