The Jeep brand of Fiat Chrysler Automobiles, which operates its North American headquarters in Auburn Hills, today announced a partnership with LEGO Group to produce a one-of-a-kind miniature Wrangler Rubicon Technic model.
Designed to emulate the look, design, and off-road capabilities of the actual vehicle, the first-ever LEGO model of a Jeep SUV — the LEGO Technic Jeep Wrangler — features 665 pieces. The detailed model includes recreations of 4×4 systems, rugged tires, fold-down rear seats, and the classic seven-slot grille in LEGO Technic form.
“Ask any Jeep Wrangler owner and they’ll tell you that their vehicle is just a bigger version of this new LEGO set,” says Mark Allen, Head of Jeep Design. “The design of the Jeep Wrangler allows them to take it apart, top off, doors off, reconfigure it, add new pieces from our Mopar team, and then put it back together again.”
The model, offered in a yellow-and-black color scheme, comes equipped with a button-operated front steering system and axle-articulation suspension. The LEGO offering is designed for ages 9 and above and will be available Jan. 1, 2021, from LEGO.com, LEGO stores, and other retailers. It has a MSRP of $49.99.
“The Jeep Wrangler is an icon in the off-road world,” says Lars Thygesen, designer of the LEGO Technic. “It was important to me to pack as many of the authentic, powerful features of the real vehicle into the LEGO Technic replica. I hope LEGO fans and vehicle lovers enjoy all aspects, including the suspension, winch, and open-air design.”
The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “play well.” Today, the LEGO Group remains a family-owned company headquartered in Billund, and its products are sold in more than 130 countries worldwide.
Founded nearly 80 years ago, the result of contract from the U.S. Army for an off road, 4×4 reconnaissance vehicle for use during World War II (the original design came from American Bantam Car Co.), today the Jeep lineup consists of the Cherokee, Compass, Gladiator, Grand Cherokee, Renegade, and Wrangler.