Gongos, Inc. and General Motors accepted the award for excellence in client-partner collaboration at the first annual Market Research in the Mobile World (MRMW) North America Conference & Awards Gala in New York on May 20
th. Celebrating innovation and excellence in the market research industry, MRMW recognizes companies and individuals who have achieved significant breakthroughs in mobile market research.
Gongos and General Motors have collaborated since 2010 on new and emerging approaches to integrate mobile into the consumer research process, including live mobile ethnography, app-based communities, and Google Glass-enabled qualitative research. Joyce Salisbury, General Motors’ Technical Director, Digital Research & New Methods, Global Research shepherds the use and optimization of new technologies within GM’s market research organization.
“For the past five years, we have been leveraging and familiarizing ourselves with smart devices to truly understand the best way to capture the voice of the customer,” said Salisbury. “Our collaborative journey with Gongos really began in 1991, so essentially this feels like a lifetime achievement award.”
“It takes an interdisciplinary team with an experimental mindset to cross the innovation territory together,” adds Bob Yazbeck, Vice President, Digital Methods, Gongos Research. “We constantly push ourselves, while keeping our spirits fresh along the way.”
Salisbury and Yazbeck were present at the Gala in New York to accept the award for their respective companies. To learn more about the MRMW Awards, please visit here.
Gongos, Inc. is a decision intelligence company that partners with Global 1000 corporations to build competency in making great consumer-minded decisions. Gongos brings a consultative mindset in developing synergies among its clients’ analytics, insights and knowledge management groups.
O2 Integrated, its data sciences group, extracts value from enterprise data with a relentless focus on solving the business challenge. Gongos Research, the company’s primary research division, acquires proprietary knowledge to deepen strategic insights. Arti¦fact, its insight curation practice, transforms the way organizations preserve and socialize consumer wisdom.
Gongos works with companies such as Mars-Wrigley, Johnson & Johnson, Chase, GM, OnStar and Fiat Chrysler Automobiles. In 2007, the company was first named to the Inc. 5000 list of “The Fastest Growing Companies in America” and is among the Gold Top 50 U.S. marketing research organizations. For further insight into the Gongos culture, visit gongos.com or facebook.com.